![]() ![]() This is particularly the case for animation movies which are viewed by a much more diverse group of people than, for example, nature documentaries.' There is, however, a clear effect in terms of information-seeking which means that the media does play an important role in making wildlife and nature conservation more salient. 'Our results suggest that the impact of movies is limited when it comes to the large-scale buying of animals. My experience is that human behaviour is hard to influence, particularly at scale and it seemed unlikely that movies like Finding Nemo, Finding Dory and the Harry Potter series indeed generated spikes in demand for the species they feature. As such I was intrigued as to whether the connection between these blockbusters and demand for wildlife was as straight-forward as had been described in the media. 'My research looks at demand for wildlife in multiple contexts. ![]() Lead researcher, Diogo Veríssimo, from the Department of Zoology, University of Oxford, said: 'We think these narratives are so compelling because they are based on a clear causal link that is plausible, relating to events that are high profile-Finding Dory was one of the highest grossing animated movies in history. The scientists' research suggests that there is no evidence that the "Nemo effect" is real. Similar allegations have been made for movies as diverse as the Teenage Mutant Ninja turtles and Jurassic Park. In both cases separate studies found that these allegations have not been supported by the evidence. These were amplified by numerous other outlets around the world.Īllegations have also been made in the media linking the Harry Potter movie series and Zootopia to spikes in demand for certain species. The scientists say it is hard to determine exactly how reports of "the Nemo effect" originated, although past research mentions a number of press articles in the UK, USA and Australia, published shortly after the release of the movie. Their results show that, counter to popular narratives, by focusing on lesser-known species, blockbuster movies can actually bring attention to species that would normally not receive attention, illuminating animal diversity and environmental threats that are of societal concern. The researchers looked at data on online search patterns, from the Google Trends platform, fish purchase data from a major US importer of ornamental fish and visitation data from 20 Aquaria across the US. Their results suggest that exposure to these movies does not increase demand for live animals, but can instead drive information-seeking behaviour. Results from scientists at the University of Oxford published in the journal Ambio today, show that the links between consumer-demand for wildlife and blockbuster movies are largely unfounded. The most high profile of the warnings came from the voice of 'Little Dory' herself-Ellen DeGeneres, and largely all the appeals focused on stopping viewers from buying pets linked with the movie. The emotive warnings were made because of global reports that its precursor 'Finding Nemo' had inspired a surge in purchases of clown fish, which in turn caused environmental and animal harm. There was, however, an increase in online searches for that species, showing that blockbusters can drive information-seeking behavior about nature. The College of the Sea is a really challenging school to get into, and he got an amazing scholarship! After attending college, Nemo started a very successful job.© Adobe Stock Contrary to what was widely communicated in media by high-profile figures, the movie 'Finding Dory' had no impact on increasing demand for blue tang fish, the species of the main protagonist. He studied a lot in High School, and went off to college. ![]() He started studying about all of the different fish in the sea and how they’re related to him. When he finally got back to his father after his crazy adventure, he started going back to school. His father came and tried to save him, but before he could… He was taken by the scuba diver, like I talked about in the Childhood tab. But, Nemo decided to go out really far so he could prove to the kids that he wasn’t scared. They went on a field trip and learned about different things in the sea. Ray (their “school bus”) and they did a lot of neat stuff. On his first day of school, he met a bunch of new friends. The school didn’t have a name but it was really fun and exciting. Nemo went to school with all the fish and sea creatures around his age. ![]()
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